Yume World

At the brands latest site in Durham, Yume World brings together gaming and dining under one roof. We transformed three former retail units into a single large venue, creating a new home for both an arcade and a dessert parlour.

The arcade is defined by bold bespoke features, including a back-lit prize zone desk with infinity mirrors. New LED rafts run through the space, adding colour and energy, and helping to immerse visitors in the gaming experience.

Alongside the arcade, we developed a brand-new dessert offer for Yume World. At its centre is a bespoke counter design, brought to life with colourful finishes that reflect the playful brand.

The design keeps branding front and centre. A neon string selfie wall creates a focal point for guests, reinforcing the playful identity of Yume World while offering a memorable backdrop for photos and social sharing.

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    At the brands latest site in Durham, Yume World brings together gaming and dining under one roof. We transformed three former retail units into a single large venue, creating a new home for both an arcade and a dessert parlour.

    The arcade is defined by bold bespoke features, including a back-lit prize zone desk with infinity mirrors. New LED rafts run through the space, adding colour and energy, and helping to immerse visitors in the gaming experience.

    Alongside the arcade, we developed a brand-new dessert offer for Yume World. At its centre is a bespoke counter design, brought to life with colourful finishes that reflect the playful brand.

    The design keeps branding front and centre. A neon string selfie wall creates a focal point for guests, reinforcing the playful identity of Yume World while offering a memorable backdrop for photos and social sharing.