Once known as Popworld, this Leeds venue has been reimagined as PRIDE — an LGBTQ+ bar with a bold new identity. The transformation moves away from its former look, creating a sleek and sophisticated setting that feels welcoming and inclusive.

Located within the former Supperclub venue; the challenge was to create an innovative ‘experiential’ concept that would facilitate the installation of a series of biannually changing ‘chapters’ (or identities), starting with a future-vintage-steam-punk aesthetic complete with retro-fitted spitfire and ‘flaming pipe-organ’.

DAKOTA were faced with the exciting task of creating a new look for one of Novus Leisure’s biggest venues. The venue has five unique rooms, all of which make up an iconic venue in the heart of London City.